Remco Westermann, CEO of gamigo AG, has been appointed as managing director of influencer and content marketing specialist Mediakraft Networks GmbH. Meanwhile, the repositioning of Mediakraft an expert in online video and social media marketing for brands and advertisers is complete. Mediakraft will leverage long-term B2B strategies; through consulting to brands, advertising/media agencies with…
gamigo AG today announced that it has taken over online video pioneer Mediakraft. As a strategic investor, the gamigo Group has acquired 100% of the shares of Mediakraft Networks GmbH from the previous venture capital shareholders, who have accompanied the company’s development since 2012. With the strategic acquisition of Mediakraft, gamigo AG is massively expanding…
Already more than half a million subscribers are following the history channel “TheGreatWar” on YouTube. Mediakraft’s online video documentation depicts the historical events of World War I exactly 100 years after its beginning (http://www.thegreatwar.tv/). Host Indy Neidell reports three times per week about the horror at the frontlines and the wartime stories of the people….
THIS IS MEDIAKRAFT NETWORKSMediakraft Networks combines the knowledge of experienced staff from the TV production, marketing, social media and media management with the limitless creativity of a new generation of media professionals – to create the TV program of the future. Today's young generation has largely turned away from traditional TV. We provide professionally created content that is informative, entertaining and highly relevant to them.
Online video will be the leading mediumThe program of Mediakraft Networks and its artists is already the most important source of entertainment and information for the young target audience of 14-34-year olds. Simultaneously viewers of all age groups view online videos anyplace, anytime and from any device. This has made us one of the most far-reaching online media providers in Europe. Online video is on its way to becoming the leading media of our time.
SEPTEMBER 2011Mediakraft Networks was founded and created with a dozen artists, generating around 5 Mio. views in the first months.
JUNE 2012Mediakraft Networks reaches 50 Mio. monthly views
OCTOBER 2012“Ponk” starts as a first German-language channel under Google’s “Original Programming” initiative. Philipp Laude, among others, was the developer of the concept. The first official video already resulted in 100,000 subscribers, a number that would reach nearly half a million at its peak. The production of the legendary Ponk-WG runs with different casts for more than two years and becomes the role model for many imitators.
DECEMBER 2012Mediakraft Networks reaches 100 million views per month. Shortcut Ventures, an internationally active venture capital enterprise, invests a seven-digit sum in the new company.
JULY 2013Under the “Sender Time” initiative, Mediakraft Networks launches all at once several online TV channels as in-house productions, among them “Was Geht Ab!?” and “Techscalibur”. Additional channels follow, such as “The Great War“ or “Blast from the Past”, today called “Einfach Geschichte”.
AUGUST 2013With opening offices in Amsterdam and Warsaw, Mediakraft Networks expands internationally. In November 2013 Mediakraft Networks opens its third international representation in Istanbul.
APRIL 2014In collaboration with the film archive company “British Pathé”, Mediakraft Networks makes more than 80,000 historical documentaries available to the world on YouTube.
JULY 2014With a capital infusion of 16.5 million Euros, Mediakraft Networks concludes one of the most successful rounds of investment for a European online TV channel group.
NOVEMBER 2014The news program “Was Geht Ab!?” receives the media prize “Pädi” of the media education association “SIN – Studio im Netz” The educationally motivated interactive prize honors media offerings for youth with the “educationally recommended” seal.
JANUARY 2015Spartacus Olsson, co-founder of Mediakraft, is appointed CEO of the company. Co-founder Christoph Krachten resigns as President in order to devote 100% of his time to VideoDays. Levent Gültan takes over a General Manager position.
MARCH 2015Boris Bolz, former business manager of Red Bull in Germany, adds heft to the Mediakraft Networks management group as Chief Commercial Officer.
APRIL 2015Spotify and Mediakraft announce collaboration for mutual dissemination of online video media. With this collaboration, Mediakraft becomes one of the first partners in the worldwide rollout of the new streaming product and entertainment strategy.
Constantin Stammen is named new Chief Financial Officer (CFO). He previously was business manager of T-Systems and CFO of the Cologne agency denkwerk.
August 2015Mediakraft and video-on-demand service Watch4 cooperate in the distribution of content. TopZehn, DieFilmfabrik and BULLSHIT TV and DieLochis are now also available Watch4.
November 2015Mediakraft and Stagelink crowdsourcing platform announce a strategic cooperation for live events. Artists supported by Mediakraft can thus serve the demand of their fans for live events even better.
March 2016The management team is streamlined to the three Managing Directors Constantin Stammen, Boris Bolz and Levent Gultan. Spartacus Olsson will support the investors Iris Capital, Shortcut Ventures and Capnamic Ventures and the Mediakraft Advisory Board as founder and President, where he will focus on strategic investments, mergers and acquisitions.
April 2016Mediakraft relocates its headquarter from Munich to Cologne, as the city has become a creative hot-spot for YouTube artists in Europe.
August 2016Mediakraft Networks and Japan's leading Multi Channel Network UUUM announced a strategic partnership. The goal of the cooperation are - beside the exchange of expert knowledge - cross-network collaborations and the cooperative planning of events.
In the first week DieLochis conquer the music charts with their debut album #ZWILLING - which is the first number one album success of german YouTubers ever.
More than 600 million video views per month.
Some 1,500 entertainers, among them many of Europe's most popular online TV stars.
International reach, with offices in five cities and three countries.
WHAT IS MEDIAKRAFT NETWORKS?
Mediakraft Networks is a corporate group, which operates a number of networks on popular online video platforms like YouTube, Yahoo! Screen, ClipFish and Dailymotion. The theme-oriented networks ComedyNet (Comedy & Entertainment), TIN (Knowledge & News), Magnolia (Beauty, Fashion & Lifestyle), PLEXUS (Gaming) and Hometown (Hip Hop & Urban Culture) reaches all target groups.
WHAT IS A MULTI CHANNEL NETWORK?
An multi channel network for online video is an association of independent artists to develop, produce and distribute together program for various online video platforms. Mediakraft Networks supports artists in the professionalization of their online TV content and increasing their range and therefore when refinancing their productions. In addition to production support - for example through our own studios - Mediakraft Networks offers many other services, such as data analysis, optimizing content, technical support, workshops and digital rights management.
IS MEDIAKRAFT NETWORKS A TV STATION?
Mediakraft Networks sees itself as the largest online television channel in Central Europe, which entertains and informs millions of viewers every day with an extensive and professionally produced program. Mediakraft Networks combines the knowledge of experienced staff from the TV production, marketing, social media and media management with the boundless creativity of a new generation of media professionals to create the TV program of the future. Sponsored by precise targeting and audience analysis, it is tailored to the viewing habits and needs of the audience. The audience experiences the program of Mediakraft Networks regardless of time, place and playback device.
HOW DOES MEDIAKRAFT NETWORKS MAKE MONEY?
Mediakraft Networks currently doesn't make a profit, but is financed by their shareholders and investors. In addition, Mediakraft Networks is involved in the advertising revenues of its artists, achieved will this through various online video platforms. These advertising revenues come from the individual marketing partner, which is controlled by Mediakraft Networks over their own marketing company Produktkraft. Of these revenues, in turn, the artists are involved too.
HOW MUCH DO ARTISTS AT MEDIAKRAFT NETWORKS EARN?
For contractual reasons we can't give information about the revenue of our artists. Due to the increasing professionalization increasingly artists earn enough to live on.
WHO DECIDES ABOUT CONTENT CREATION AT MEDIAKRAFT NETWORKS?
We believe in free and immediate access to media, both for the audience and the artists. Anyone can send; whether a program is successful then also decide only the audience. For this reason Mediakraft Networks doesn't limits the artists in their content and activities in any manner.
WHO OWNS THE RIGHTS TO VIDEOS THAT MEDIAKRAFT NETWORKS PUBLISHES?
The artists of Mediakraft Networks have the copyright to their videos at all times. Mediakraft Networks can distribute the videos to various video platforms, because the artists transfered the exclusive rights for the duration of your partnership with Mediakraft Networks.
HOW DO I BECOME A ARTIST IN A NETWORK OF MEDIAKRAFT NETWORKS?
The discovery and promotion of young talented artists is one of the main concerns of Mediakraft Networks. Therefore, any interested talented artists may apply for a artist partnership with Mediakraft Networks. Therefore, any interested person may apply for Mediakraft Networks for a partnership. We strive to give as many artists as possible the opportunity to benefit from the advantages of our networks. The basic requirement for a contract with Mediakraft Networks is the compliance with legal requirements - such as copyright - of the produced content. Not acceptable content is spread hatred, violence, intolerance, discrimination and other not compatible parts with German law.
WHICH BENEFITS DOES A PARTNERSHIP WITH MEDIAKRAFT NETWORKS HAVE?
The employees of Mediakraft Networks have extensive knowledge and years of experience in video production, distribution, marketing, program development, social media and more. This knowledge we pass to our artists in various ways - for example in workshops, newsletters, tutorials and coaching - and thus contribute significantly to the professionalization. By a long-term cooperation with Mediakraft Networks, our artists can improve the quality of their program, work more efficiently, can increase their reach and income on the various online platforms.
WHICH OF MEDIAKRAFT NETWORKS' ARTISTS ARE MOST SUCCESSFULL?
Measured in terms of pure number of subscriber is the German comedy trio Y-Titty with more than 3 million subscriber the most successful artist of Mediakraft Networks. Y-Titty is part of ComedyNet.
HOW MANY ARTISTS AND VIEWERS DOES MEDIAKRAFT NETWORKS HAVE?
Mediakraft Networks is the largest and farthest-reaching online TV station group in Central Europe with more than 2,600 channels, 20 million unique viewers per month, 1.5 million viewers per day and monthly 450 million video views on various online video platforms like YouTube, Yahoo! Screen, ClipFish and SnackTV. Status: December 2014
DOES MEDIAKRAFT NETWORKS ALSO PRODUCE THEIR OWN CONTENT?
Mediakraft Networks operates several own online tv stations from all genres in Germany, Netherlands, Poland and Turkey. Mediakraft Networks offers their artists the chance to participate in a professional environment in the production of various formats and so to reach new audiences and target groups. For the content production Mediakraft Networks owns studios at the various locations and with own employees. The result is a program of regular operation with daily dozens of new programs in several languages.
DOES MEDIAKRAFT NETWORKS COOPERATE WITH OTHER BUSINESSES?
Mediakraft Networks has partnerships with other companies that provide services such as content syndication, digital rights management, distribution or marketing. Mediakraft Networks supports these partners to establish their own presence and brands on various online video platforms and supports them to better perceive their rights to content. More about this service, click here.
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